Boost customer satisfaction and retail performance with AI

Turn surveys, tickets, calls, reviews, and community posts into ranked drivers and next-best actions—by store, region, and journey.

The results speak for themselves
Deliver value across the entire retail experience

The results speak for themselves
Deliver value across the entire retail experience

The results speak for themselves
Deliver value across the entire retail experience

Action turns customer feedback into faster fixes across stores and channels—helping earn top shopper awards across EU markets.

BSH’s CMI team turns global customer feedback into actionable insights—distributed to markets, touchpoint owners, and product managers.

Rituals turns omnichannel customer feedback into store-ready actions—improving experience across digital and in-store touchpoints.

99%↓

Saved in manual work

Reduced time to insight from weeks to minutes by automating feedback analysis with AI.

↑25%

Improved NPS

Improved NPS by uncovering the “why” behind scores and prioritizing fixes with the biggest impact.

20%↓

Lower support volume

lower support volume

Reduced support contacts through clearer proactive updates and fewer delivery/ops surprises.

15%↓

Less carts abandoned

less carts abandoned

Reduced by fixing the top checkout and UX friction points customers flagged.

Your Customer OS

NPS/CSAT aren’t enough. NEXT AI ties CX signals to business drivers—revenue, loyalty, and returns—so teams know what to fix, improve, and build next.

NPS/CSAT aren’t enough. NEXT AI ties CX signals to business drivers—revenue, loyalty, and returns—so teams know what to fix, improve, and build next.

Give your team superpowers
From insights to outcomes

Turn customer feedback into outcomes

Unify customer feedback for teams to instantly understand customer issues, expectations, and priorities.

AI agents that do the work

Agents cluster themes, quantify drivers, & surface evidence with counts & quotes—across stores, regions, segments.

Empower HQ and stores

Deliver store-ready insights to HQ and frontline teams, so they fix issues fast—with clarity, ownership, and confidence.

Retail teams drive performance with NEXT AI
Deliver customer outcomes, with confidence

Loyalty program optimization

Improve loyalty mechanics & offers by analyzing what customers love, misunderstand, or resent — with impact sizing.

In-store experience (store & region)

Combine surveys, reviews, tickets, and calls to spot irritants tied to queues, availability, staff knowledge, navigation, and price perception.

Digital journey and omnichannel

Use ecommerce/app feedback and support contacts to pinpoint friction in search, checkout, click & collect, delivery, and returns.

Local intelligence at store level

Cross Google reviews and store feedback to produce store/region playbooks: what’s unique locally, what to replicate, what to fix first.

Performance steering

Answer: “Why did category X drop 5%?” with customer result drivers (stockouts, service gaps, quality perception, pricing clarity)—not guesses.

Market steering w/ real customer language

Market steering with real customer language

Market steering with customer language

Identify positive signals, craft messaging by segment/journey, and generate copy that sounds like customers—not your org chart.

Get inspired by real prompts
How retailers are putting their data to work

  • Why is satisfaction down in Region East this month? Rank drivers and show volumes + quotes.

  • What are the top reasons customers contact support about delivery and returns—this month vs last?

  • Which store issues correlate most with negative reviews: stockouts, queue time, staff knowledge, or pricing perception?

  • Compare irritants between urban stores and suburban formats. What’s materially different?

  • What do customers love most about our stores in Normandy? Give 3 local improvement ideas and 3 campaign angles.

  • Cluster all feedback about loyalty. What changes would most improve repeat visits?

  • Validate this hypothesis: ‘stockouts are the #1 driver of dissatisfaction in non-food.’ Show evidence by region.

  • What are the emerging complaints in the last 30 days that didn’t exist last quarter?

  • From app feedback + tickets, what’s breaking search and payment? Suggest the top UX fixes.

  • Why is satisfaction down in Region East this month? Rank drivers and show volumes + quotes.

  • What are the top reasons customers contact support about delivery and returns—this month vs last?

  • Which store issues correlate most with negative reviews: stockouts, queue time, staff knowledge, or pricing perception?

  • Compare irritants between urban stores and suburban formats. What’s materially different?

  • What do customers love most about our stores in Normandy? Give 3 local improvement ideas and 3 campaign angles.

  • Cluster all feedback about loyalty. What changes would most improve repeat visits?

  • Validate this hypothesis: ‘stockouts are the #1 driver of dissatisfaction in non-food.’ Show evidence by region.

  • What are the emerging complaints in the last 30 days that didn’t exist last quarter?

  • From app feedback + tickets, what’s breaking search and payment? Suggest the top UX fixes.

  • Why is satisfaction down in Region East this month? Rank drivers and show volumes + quotes.

  • What are the top reasons customers contact support about delivery and returns—this month vs last?

  • Which store issues correlate most with negative reviews: stockouts, queue time, staff knowledge, or pricing perception?

  • Compare irritants between urban stores and suburban formats. What’s materially different?

  • What do customers love most about our stores in Normandy? Give 3 local improvement ideas and 3 campaign angles.

  • Cluster all feedback about loyalty. What changes would most improve repeat visits?

  • Validate this hypothesis: ‘stockouts are the #1 driver of dissatisfaction in non-food.’ Show evidence by region.

  • What are the emerging complaints in the last 30 days that didn’t exist last quarter?

  • From app feedback + tickets, what’s breaking search and payment? Suggest the top UX fixes.

In 2025, Action was ranked retailer of the Year in France, Germany, Austria Italy, and the Netherlands.

Join our invite-only webinar to learn how top retailers use NEXT AI to turn omnichannel feedback into better results, faster.

Join our invite-only webinar to learn how top retailers use NEXT AI to turn omnichannel feedback into better results, faster.

Built for scale & safety
Enterprise controls for data, models, and agents

Total control

Manage model access, data residency, MCP controls, privacy policies, integrations, and agent rules globally.

Connected to your enterprise stack

Activate customer intelligence across your systems and workflows.

PII protection by default

NEXT removes personally identifiable information from your data automatically.

Questions & Answers

What is Voice of the Customer (VoC) in retail?

What is Voice of the Customer (VoC) in retail?

What is Voice of the Customer (VoC) in retail?

Why aren’t CX metrics (NPS/CSAT) enough anymore?

Why aren’t CX metrics (NPS/CSAT) enough anymore?

Why aren’t CX metrics (NPS/CSAT) enough anymore?

What retailers is NEXT AI built for (e.g., multi-store networks)?

What retailers is NEXT AI built for (e.g., multi-store networks)?

What retailers is NEXT AI built for (e.g., multi-store networks)?

What retail data sources can NEXT AI analyze?

What retail data sources can NEXT AI analyze?

What retail data sources can NEXT AI analyze?

Does NEXT AI replace Zendesk, Qualtrics, or Medallia?

Does NEXT AI replace Zendesk, Qualtrics, or Medallia?

Does NEXT AI replace Zendesk, Qualtrics, or Medallia?

How does NEXT AI integrate with Zendesk for retail support?

How does NEXT AI integrate with Zendesk for retail support?

How does NEXT AI integrate with Zendesk for retail support?

Can NEXT AI produce store-level insights (“by store / region / format”)?

Can NEXT AI produce store-level insights (“by store / region / format”)?

Can NEXT AI produce store-level insights (“by store / region / format”)?

Can NEXT AI connect VoC to business goals (revenue, margin, costs)?

Can NEXT AI connect VoC to business goals (revenue, margin, costs)?

Can NEXT AI connect VoC to business goals (revenue, margin, costs)?

Is NEXT AI “reliable,” or is it just AI summaries?

Is NEXT AI “reliable,” or is it just AI summaries?

Is NEXT AI “reliable,” or is it just AI summaries?

How fast can a retail deployment start?

How fast can a retail deployment start?

How fast can a retail deployment start?

Can NEXT AI use Google Business Profile / Google Maps store reviews?

Can NEXT AI use Google Business Profile / Google Maps store reviews?

Can NEXT AI use Google Business Profile / Google Maps store reviews?

What about GDPR/PII and security for retail + contact centers?

What about GDPR/PII and security for retail + contact centers?

What about GDPR/PII and security for retail + contact centers?

What is “voice of customer retail”?

What is “voice of customer retail”?

What is “voice of customer retail”?

How do you do store verbatim analysis (“verbatim analysis by store/region”)?

How do you do store verbatim analysis (“verbatim analysis by store/region”)?

How do you do store verbatim analysis (“verbatim analysis by store/region”)?

How can you use Google store reviews to improve customer satisfaction?

How can you use Google store reviews to improve customer satisfaction?

How can you use Google store reviews to improve customer satisfaction?

How do you use Zendesk for retail to reduce contacts and improve CX?

How do you use Zendesk for retail to reduce contacts and improve CX?

How do you use Zendesk for retail to reduce contacts and improve CX?

Turn customer voice into business impact, faster.

Turn customer voice into business impact, faster.

Turn customer voice into business impact, faster.