Companies are drowning in customer data and starving for customer intelligence.

Everyday, customers are speaking – in tickets, calls, surveys, reviews, communities. But most of what they say never makes it into the decisions that shape their experience.

70% of customer data goes unused!

Over the years, companies have built CRMs, dashboards, and reports to track what happened. 

But they still struggle to see why.

That gap is where bad bets, weak campaigns, wrong features, and missed opportunities live. It’s also where the next generation of category-defining companies will win.

We believe every customer deserves to be truly heard. 

We believe every team deserves to work with a clear, living picture of what customers say, need, and want.

That’s why we’re building your customer operating system – your Customer OS.

What’s Broken

Most companies have more customer data than they can use.
It’s scattered across tools, teams, and formats.

Marketing, retention, care, product, CX, and insights all see a different slice of reality. And by the time someone stitches it together, the moment has passed.

So decisions get made on partial views and lagging metrics.

The richest, most honest signals — what customers actually say — stay in transcripts, text fields, and comment boxes.

The result:

• Campaigns based on guesses.

• Roadmaps steered by the loudest opinion, not the clearest pattern.

• Strategy driven with blinkers on

The problem isn’t a lack of data.

It’s the lack of a system that makes sense of it as one story.

The Customer Context Gap 

Customers are not entries in a database.

Customers are people with voices and stories. 

For too long have organizations relied on transactional low-context data – sales, churn, adoption, returns, NPS –  to infer customer needs. 

Transactional systems – CRM, POS, product analytics – tell you what happened.

But the context behind the what lives somewhere else.

They live in:

• “This workflow is too slow.”

• “Your competitor gets me better.”

• “I’d pay more if you just did X.”

That context is trapped in unstructured channels: calls, tickets, interviews, surveys, reviews, and communities. It’s messy, emotional, and deeply human — which makes it incredibly valuable.

We believe the future belongs to companies that – beyond their transactional data – can truly understand the why of their customers.

The Customer OS

A Customer OS is the missing layer that makes this possible:

• Unifies your customer interactions — calls, tickets, surveys, reviews, community posts — around the people and accounts behind them.

• Understands what’s being said — themes, pain points, jobs, objections, desires — not just keywords.

• Connects that understanding back to the flow of work to support day-to-day activities for humans, and agents.

For marketing, it means campaigns shaped by features that Wow customer in sales demos, live customer language, and real segments emerging from expressed needs.

For product, it means going beyond product analytics and rooting roadmaps in traceable customer needs and wants - with strong customer evidence/motivation for every backlog item.

For retention and growth, it means seeing risk and opportunity early — and knowing why — not just watching a health score drop.

For CX, VoC ,and insights, it means one living source of truth for the customer’s voice, not a new round of manual analysis every quarter.

This isn’t about more software or more data. 

It’s about a shared understanding that everyone can act on.

When that happens, better decisions follow.

Better products follow.

Better campaigns follow.

Better relationships follow.

Let's build 🏴‍☠️