User experience (UX)

The overall experience that a user has when using a system. User experience can be affected by factors such as usability, design, and emotional response. Effective user experience can improve the usability of a system and make it more enjoyable to use. Conversely, poor user experience can make a system difficult to use and may lead to users avoiding it altogether. Read our Ultimate Guide to UX Research to get to know more about how to perform UX research to gain real insights into your users and their needs.