Weekly updates (14 Nov '25)
Nov 14, 2025
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Integrations
Import Survey Responses from Salesforce Marketing Cloud 🎉
NEXT now connects directly with Salesforce Marketing Cloud (SFMC) to import CSAT and other survey responses - ideal for teams using SFMC as their customer feedback backbone.
This integration is completely independent from the existing Salesforce CRM connector, reflecting Marketing Cloud’s separate APIs and authentication.
Once you provide your SFMC credentials, NEXT automatically pulls in feedback from your Data Extensions, allowing you to unify insights across both CRM and Marketing Cloud for a more complete customer-understanding picture.

Introducing “Simulation” for AI Instructions 🎉
Configuring AI instructions just got dramatically easier.
With the new Simulation feature, you can paste a few sample texts and instantly preview how the AI would interpret them - titles, descriptions, everything.
No more test data imports or cleanup runs. Just quick, safe iteration until your setup feels perfect.

See Highlight Counts Before Starting a Job 🎉
Ever kicked off a tagging or clustering job only to realize the focus was empty? That pain is now gone.
When you set a focus, NEXT shows the exact number of highlights that match - directly in the confirmation dialog.
A small addition with a big impact: fewer mistakes, faster workflows.

Wootric Import Now Supports Multiple Survey Types 🎉
Running NPS, CES, and CSAT surveys at the same time? NEXT now handles them all in parallel.
Every response is tagged with its original score - for example “NPS: 8” or “CES: 4” - making it easy to filter and explore.
And thanks to unified 5-star conversion logic for each metric type, dashboards can now display consistent rating visualizations across all your Wootric data.
