How JUST Breaks Down Language Barriers with NEXT to Build Great Products
How JUST Breaks Down Language Barriers with NEXT to Build Great Products
How JUST Breaks Down Language Barriers with NEXT to Build Great Products
Author
Author
Rick van der Werf
Rick van der Werf
Table of contents
How JUST Breaks Down Language Barriers with NEXT to Build Great Products
How JUST Breaks Down Language Barriers with NEXT to Build Great Products
“NEXT lets me speak a hundred languages!”
– Philippe Chambert-Loir, Lead Product at JUST
“NEXT lets me speak a hundred languages!”
– Philippe Chambert-Loir, Lead Product at JUST
“NEXT lets me speak a hundred languages!”
– Philippe Chambert-Loir, Lead Product at JUST
JUST, a fast-growing retail technology startup, is transforming global e-commerce with its 1-click checkout solution. Since its founding in 2022, JUST has supported over 1 million users and hundreds of merchants, making online shopping faster, simpler, and more fun.
This rapid growth brought an avalanche of customer feedback from around the world—a treasure trove of insights spanning multiple languages, including English, French, and more. While this multilingual feedback held enormous potential to fuel innovation, analyzing it at scale and creating a unified picture of their customers’ needs became a daunting challenge.
That’s where NEXT came in. By integrating NEXT’s AI-powered customer intelligence platform, JUST seamlessly overcame language barriers, streamlined feedback analysis, and unlocked actionable insights from their global customers—regardless of language or source.
JUST, a fast-growing retail technology startup, is transforming global e-commerce with its 1-click checkout solution. Since its founding in 2022, JUST has supported over 1 million users and hundreds of merchants, making online shopping faster, simpler, and more fun.
This rapid growth brought an avalanche of customer feedback from around the world—a treasure trove of insights spanning multiple languages, including English, French, and more. While this multilingual feedback held enormous potential to fuel innovation, analyzing it at scale and creating a unified picture of their customers’ needs became a daunting challenge.
That’s where NEXT came in. By integrating NEXT’s AI-powered customer intelligence platform, JUST seamlessly overcame language barriers, streamlined feedback analysis, and unlocked actionable insights from their global customers—regardless of language or source.
JUST, a fast-growing retail technology startup, is transforming global e-commerce with its 1-click checkout solution. Since its founding in 2022, JUST has supported over 1 million users and hundreds of merchants, making online shopping faster, simpler, and more fun.
This rapid growth brought an avalanche of customer feedback from around the world—a treasure trove of insights spanning multiple languages, including English, French, and more. While this multilingual feedback held enormous potential to fuel innovation, analyzing it at scale and creating a unified picture of their customers’ needs became a daunting challenge.
That’s where NEXT came in. By integrating NEXT’s AI-powered customer intelligence platform, JUST seamlessly overcame language barriers, streamlined feedback analysis, and unlocked actionable insights from their global customers—regardless of language or source.
The Challenge: Tons of Insights, Lost in Translation
For JUST, customer feedback is the foundation of continuous innovation. But as their user base grew globally, they faced a challenge: feedback came not only in different languages but also from a variety of sources. From support tickets and user reviews to sales calls and interviews, JUST was swimming in data—but much of it was fragmented, making it difficult for their teams to rally behind their customers’ needs.
JUST had a couple of challenges to overcome:
Overwhelming Volume: JUST was receiving so much customer feedback that it became hard to pinpoint important trends and themes.
Language Diversity: Feedback arrived in multiple languages, complicating analysis and alignment across teams.
Fragmented Insights: The mix of languages and data sources made it challenging to create a unified understanding of customer needs.
Slower Decision-Making: Teams spent too much time interpreting and aligning on feedback, delaying product and marketing decisions.
Higher Costs: Misinterpretations often led to rework and inefficiencies in product development.
JUST needed a solution that could handle both the scale and complexity of their feedback, turning it into clear, actionable insights for the entire organization.
The Challenge: Tons of Insights, Lost in Translation
For JUST, customer feedback is the foundation of continuous innovation. But as their user base grew globally, they faced a challenge: feedback came not only in different languages but also from a variety of sources. From support tickets and user reviews to sales calls and interviews, JUST was swimming in data—but much of it was fragmented, making it difficult for their teams to rally behind their customers’ needs.
JUST had a couple of challenges to overcome:
Overwhelming Volume: JUST was receiving so much customer feedback that it became hard to pinpoint important trends and themes.
Language Diversity: Feedback arrived in multiple languages, complicating analysis and alignment across teams.
Fragmented Insights: The mix of languages and data sources made it challenging to create a unified understanding of customer needs.
Slower Decision-Making: Teams spent too much time interpreting and aligning on feedback, delaying product and marketing decisions.
Higher Costs: Misinterpretations often led to rework and inefficiencies in product development.
JUST needed a solution that could handle both the scale and complexity of their feedback, turning it into clear, actionable insights for the entire organization.
The Challenge: Tons of Insights, Lost in Translation
For JUST, customer feedback is the foundation of continuous innovation. But as their user base grew globally, they faced a challenge: feedback came not only in different languages but also from a variety of sources. From support tickets and user reviews to sales calls and interviews, JUST was swimming in data—but much of it was fragmented, making it difficult for their teams to rally behind their customers’ needs.
JUST had a couple of challenges to overcome:
Overwhelming Volume: JUST was receiving so much customer feedback that it became hard to pinpoint important trends and themes.
Language Diversity: Feedback arrived in multiple languages, complicating analysis and alignment across teams.
Fragmented Insights: The mix of languages and data sources made it challenging to create a unified understanding of customer needs.
Slower Decision-Making: Teams spent too much time interpreting and aligning on feedback, delaying product and marketing decisions.
Higher Costs: Misinterpretations often led to rework and inefficiencies in product development.
JUST needed a solution that could handle both the scale and complexity of their feedback, turning it into clear, actionable insights for the entire organization.
The Solution: Why JUST Chose NEXT
JUST turned to NEXT to overcome these challenges. NEXT’s AI-powered platform is purpose-built to process vast volumes of qualitative feedback, harmonize insights, and make them actionable for teams.
Here’s how NEXT made it easier for JUST to act on customer insights:
Unified Insights Across Languages: Advanced AI models eliminate the need for manual translation, turning multilingual feedback into a single source of truth.
Identified Key Insights & Themes: NEXT harmonizes scattered feedback into quantifiable themes, helping JUST focus on what matters most.
Organization-Wide Accessibility: Teams can self-serve on customer insights via intuitive dashboards and NEXT’s AI chat, easily aligning teams on customer needs, competitor mentions, pricing challenges, and more.
Sharing Customer Stories Across Teams: NEXT creates video reels of key customer moments, making it easy for anyone in the organization to connect with customer experiences and build empathy.
By integrating NEXT, JUST didn’t just make sense of their feedback—they turned it into a competitive advantage.
“NEXT has made it so much easier for our team to navigate the vast amount of customer feedback we receive daily. Whether it’s a support ticket in English or an interview in French, we can trust NEXT to surface the key insights and help us make better decisions, faster.” – Philippe Chambert-Loir, Lead Product Manager at JUST
The Solution: Why JUST Chose NEXT
JUST turned to NEXT to overcome these challenges. NEXT’s AI-powered platform is purpose-built to process vast volumes of qualitative feedback, harmonize insights, and make them actionable for teams.
Here’s how NEXT made it easier for JUST to act on customer insights:
Unified Insights Across Languages: Advanced AI models eliminate the need for manual translation, turning multilingual feedback into a single source of truth.
Identified Key Insights & Themes: NEXT harmonizes scattered feedback into quantifiable themes, helping JUST focus on what matters most.
Organization-Wide Accessibility: Teams can self-serve on customer insights via intuitive dashboards and NEXT’s AI chat, easily aligning teams on customer needs, competitor mentions, pricing challenges, and more.
Sharing Customer Stories Across Teams: NEXT creates video reels of key customer moments, making it easy for anyone in the organization to connect with customer experiences and build empathy.
By integrating NEXT, JUST didn’t just make sense of their feedback—they turned it into a competitive advantage.
“NEXT has made it so much easier for our team to navigate the vast amount of customer feedback we receive daily. Whether it’s a support ticket in English or an interview in French, we can trust NEXT to surface the key insights and help us make better decisions, faster.” – Philippe Chambert-Loir, Lead Product Manager at JUST
The Solution: Why JUST Chose NEXT
JUST turned to NEXT to overcome these challenges. NEXT’s AI-powered platform is purpose-built to process vast volumes of qualitative feedback, harmonize insights, and make them actionable for teams.
Here’s how NEXT made it easier for JUST to act on customer insights:
Unified Insights Across Languages: Advanced AI models eliminate the need for manual translation, turning multilingual feedback into a single source of truth.
Identified Key Insights & Themes: NEXT harmonizes scattered feedback into quantifiable themes, helping JUST focus on what matters most.
Organization-Wide Accessibility: Teams can self-serve on customer insights via intuitive dashboards and NEXT’s AI chat, easily aligning teams on customer needs, competitor mentions, pricing challenges, and more.
Sharing Customer Stories Across Teams: NEXT creates video reels of key customer moments, making it easy for anyone in the organization to connect with customer experiences and build empathy.
By integrating NEXT, JUST didn’t just make sense of their feedback—they turned it into a competitive advantage.
“NEXT has made it so much easier for our team to navigate the vast amount of customer feedback we receive daily. Whether it’s a support ticket in English or an interview in French, we can trust NEXT to surface the key insights and help us make better decisions, faster.” – Philippe Chambert-Loir, Lead Product Manager at JUST
Conclusion: Driving Innovation Through Unified Customer Insights
Partnering with NEXT has completely transformed how JUST handles the challenge of massive amounts of feedback pouring in from different sources and languages. From support tickets to user reviews and sales calls, the sheer volume and diversity of data once felt overwhelming. But with NEXT, JUST has turned this complexity into clarity, making smarter, faster decisions that truly make an impact.
As JUST continues to grow and evolve globally, NEXT remains a vital partner, ensuring every customer’s voice—no matter the language or source—is heard, understood, and transformed into solutions customers love.
