How Bosch Is Revolutionizing UX Research and Product Development with NEXT
How Bosch Is Revolutionizing UX Research and Product Development with NEXT
How Bosch Is Revolutionizing UX Research and Product Development with NEXT
Author
Author
Rick van der Werf
Rick van der Werf
Table of contents
How Bosch Is Revolutionizing UX Research and Product Development with NEXT
How Bosch Is Revolutionizing UX Research and Product Development with NEXT
How Bosch Is Revolutionizing UX Research and Product Development with NEXT
How Bosch Is Revolutionizing UX Research and Product Development with NEXT
"AI-powered tools like NEXT have helped us move from sticky notes and spreadsheets to real-time, structured insights that scale across teams and divisions." — Toni Bräuer, Senior UX and Design Strategy Consultant and Innovation Manager
"AI-powered tools like NEXT have helped us move from sticky notes and spreadsheets to real-time, structured insights that scale across teams and divisions." — Toni Bräuer, Senior UX and Design Strategy Consultant and Innovation Manager
"AI-powered tools like NEXT have helped us move from sticky notes and spreadsheets to real-time, structured insights that scale across teams and divisions." — Toni Bräuer, Senior UX and Design Strategy Consultant and Innovation Manager
Bosch, a global leader in engineering and technology, is renowned for innovation and quality. However, scaling their UX research and product development posed significant challenges due to traditional methods of gathering, analyzing, and interpreting customer feedback. As a large, complex organization operating across diverse product segments—from automotive to home appliances—Bosch needed to digitize, accelerate, and enhance their UX processes.
Recognizing these challenges, Bosch initiated their internal "Digitization of the UX Approach" strategy, aiming not only to reduce bottlenecks caused by limited UX resources but also to reuse existing user data more effectively, centralize customer insights, and strengthen the voice of UX within product decision-making processes. Bosch turned to NEXT, the AI-powered customer intelligence platform, to revolutionize their approach.
“AI-powered tools like NEXT have helped us move from sticky notes and spreadsheets to real-time, structured insights that scale across teams and divisions.”
— Toni Bräuer, Senior UX and Design Strategy Consultant and Innovation Manager
Check out the full fireside chat with Toni here👇
Bosch, a global leader in engineering and technology, is renowned for innovation and quality. However, scaling their UX research and product development posed significant challenges due to traditional methods of gathering, analyzing, and interpreting customer feedback. As a large, complex organization operating across diverse product segments—from automotive to home appliances—Bosch needed to digitize, accelerate, and enhance their UX processes.
Recognizing these challenges, Bosch initiated their internal "Digitization of the UX Approach" strategy, aiming not only to reduce bottlenecks caused by limited UX resources but also to reuse existing user data more effectively, centralize customer insights, and strengthen the voice of UX within product decision-making processes. Bosch turned to NEXT, the AI-powered customer intelligence platform, to revolutionize their approach.
“AI-powered tools like NEXT have helped us move from sticky notes and spreadsheets to real-time, structured insights that scale across teams and divisions.”
— Toni Bräuer, Senior UX and Design Strategy Consultant and Innovation Manager
Check out the full fireside chat with Toni here👇
Bosch, a global leader in engineering and technology, is renowned for innovation and quality. However, scaling their UX research and product development posed significant challenges due to traditional methods of gathering, analyzing, and interpreting customer feedback. As a large, complex organization operating across diverse product segments—from automotive to home appliances—Bosch needed to digitize, accelerate, and enhance their UX processes.
Recognizing these challenges, Bosch initiated their internal "Digitization of the UX Approach" strategy, aiming not only to reduce bottlenecks caused by limited UX resources but also to reuse existing user data more effectively, centralize customer insights, and strengthen the voice of UX within product decision-making processes. Bosch turned to NEXT, the AI-powered customer intelligence platform, to revolutionize their approach.
“AI-powered tools like NEXT have helped us move from sticky notes and spreadsheets to real-time, structured insights that scale across teams and divisions.”
— Toni Bräuer, Senior UX and Design Strategy Consultant and Innovation Manager
Check out the full fireside chat with Toni here👇
The Challenge: Digitizing and Accelerating UX Research
With over 400,000 employees globally and multiple product areas, Bosch traditionally faced challenges such as:
Extensive manual processing of user interviews and feedback
Data fragmentation across teams, limiting the effective reuse of valuable insights
Bottlenecks due to limited UX expert resources
Difficulty integrating user insights directly and swiftly into decision-making processes dominated by engineering and sales perspectives
Bosch required a solution to automate feedback analysis, centralize data, and more effectively represent customer insights at the decision-making table.
The Challenge: Digitizing and Accelerating UX Research
With over 400,000 employees globally and multiple product areas, Bosch traditionally faced challenges such as:
Extensive manual processing of user interviews and feedback
Data fragmentation across teams, limiting the effective reuse of valuable insights
Bottlenecks due to limited UX expert resources
Difficulty integrating user insights directly and swiftly into decision-making processes dominated by engineering and sales perspectives
Bosch required a solution to automate feedback analysis, centralize data, and more effectively represent customer insights at the decision-making table.
The Challenge: Digitizing and Accelerating UX Research
With over 400,000 employees globally and multiple product areas, Bosch traditionally faced challenges such as:
Extensive manual processing of user interviews and feedback
Data fragmentation across teams, limiting the effective reuse of valuable insights
Bottlenecks due to limited UX expert resources
Difficulty integrating user insights directly and swiftly into decision-making processes dominated by engineering and sales perspectives
Bosch required a solution to automate feedback analysis, centralize data, and more effectively represent customer insights at the decision-making table.
The Solution: AI-Powered Insight Automation with NEXT
Bosch integrated NEXT into their "Digitization of the UX Approach" initiative, enabling teams to efficiently transform raw feedback into actionable insights at scale.
Key Use Cases at Bosch
UX Research at Scale
NEXT is utilized to transcribe and rapidly analyze user interviews, Qualtrics surveys, support tickets, app store reviews, and online product reviews. The platform automatically identifies themes, sentiments, and pain points, significantly reducing manual effort.Double Diamond Acceleration
Bosch employs NEXT across the double-diamond innovation process. Semantic clustering and real-time insight surfacing empower teams to swiftly validate ideas and iterate confidently.Instant Insight Retrieval with Dashboards & Threads
NEXT’s Dashboards and Threads enable Bosch UX researchers, Product Managers, and Product Marketing Managers to instantly access relevant customer insights. Dashboards visually organize feedback clusters, trends, and key themes, making insights immediately actionable and easily understandable. Additionally, Threads—an intuitive ChatGPT-like interface—allows teams to effortlessly query customer insights, uncover specific trends, and directly leverage these insights to accelerate downstream workflows. For instance, Product Managers can instantly generate detailed user stories based on real customer evidence and seamlessly push these user stories directly into their Jira backlogs, significantly enhancing efficiency and alignment.Market Success Evaluation
NEXT evaluates the real-world impact of product updates by linking qualitative feedback with quantitative adoption data, enabling faster, more informed product decisions.Automating Downstream Work
Bosch teams now use NEXT-generated insights to automatically create detailed bug reports, implementation tickets, survey questions, and even tailored content for product messaging and landing pages.
The Solution: AI-Powered Insight Automation with NEXT
Bosch integrated NEXT into their "Digitization of the UX Approach" initiative, enabling teams to efficiently transform raw feedback into actionable insights at scale.
Key Use Cases at Bosch
UX Research at Scale
NEXT is utilized to transcribe and rapidly analyze user interviews, Qualtrics surveys, support tickets, app store reviews, and online product reviews. The platform automatically identifies themes, sentiments, and pain points, significantly reducing manual effort.Double Diamond Acceleration
Bosch employs NEXT across the double-diamond innovation process. Semantic clustering and real-time insight surfacing empower teams to swiftly validate ideas and iterate confidently.Instant Insight Retrieval with Dashboards & Threads
NEXT’s Dashboards and Threads enable Bosch UX researchers, Product Managers, and Product Marketing Managers to instantly access relevant customer insights. Dashboards visually organize feedback clusters, trends, and key themes, making insights immediately actionable and easily understandable. Additionally, Threads—an intuitive ChatGPT-like interface—allows teams to effortlessly query customer insights, uncover specific trends, and directly leverage these insights to accelerate downstream workflows. For instance, Product Managers can instantly generate detailed user stories based on real customer evidence and seamlessly push these user stories directly into their Jira backlogs, significantly enhancing efficiency and alignment.Market Success Evaluation
NEXT evaluates the real-world impact of product updates by linking qualitative feedback with quantitative adoption data, enabling faster, more informed product decisions.Automating Downstream Work
Bosch teams now use NEXT-generated insights to automatically create detailed bug reports, implementation tickets, survey questions, and even tailored content for product messaging and landing pages.
The Solution: AI-Powered Insight Automation with NEXT
Bosch integrated NEXT into their "Digitization of the UX Approach" initiative, enabling teams to efficiently transform raw feedback into actionable insights at scale.
Key Use Cases at Bosch
UX Research at Scale
NEXT is utilized to transcribe and rapidly analyze user interviews, Qualtrics surveys, support tickets, app store reviews, and online product reviews. The platform automatically identifies themes, sentiments, and pain points, significantly reducing manual effort.Double Diamond Acceleration
Bosch employs NEXT across the double-diamond innovation process. Semantic clustering and real-time insight surfacing empower teams to swiftly validate ideas and iterate confidently.Instant Insight Retrieval with Dashboards & Threads
NEXT’s Dashboards and Threads enable Bosch UX researchers, Product Managers, and Product Marketing Managers to instantly access relevant customer insights. Dashboards visually organize feedback clusters, trends, and key themes, making insights immediately actionable and easily understandable. Additionally, Threads—an intuitive ChatGPT-like interface—allows teams to effortlessly query customer insights, uncover specific trends, and directly leverage these insights to accelerate downstream workflows. For instance, Product Managers can instantly generate detailed user stories based on real customer evidence and seamlessly push these user stories directly into their Jira backlogs, significantly enhancing efficiency and alignment.Market Success Evaluation
NEXT evaluates the real-world impact of product updates by linking qualitative feedback with quantitative adoption data, enabling faster, more informed product decisions.Automating Downstream Work
Bosch teams now use NEXT-generated insights to automatically create detailed bug reports, implementation tickets, survey questions, and even tailored content for product messaging and landing pages.
The ROI: Significant Cost and Time Reduction
"Thanks to NEXT, we've drastically reduced analysis time per interview from hours down to minutes, significantly accelerating how we integrate user insights into product development."
— Toni Bräuer
Clear returns for Bosch include:
Dramatic reduction in analysis time per interview
Centralized and effectively reused insights accessible across UX, Product, Support, and Marketing teams
Stronger, evidence-based representation of UX insights within decision-making processes
Accelerated innovation cycles enabling quicker testing, iteration, and prototyping
Bosch’s Vision: Accelerating Customer-Centric Innovation
Bosch’s commitment to customer-centricity and innovation continues to drive its UX strategy forward, with NEXT playing a pivotal role in this transformation.
"The future of UX isn't just collecting feedback—it's about rapidly extracting scalable insights and embedding them directly into product decisions. AI tools like NEXT unlock this future for us." — Toni Bräuer
Leveraging NEXT, Bosch remains at the forefront of digitized UX research, ensuring they continue developing products that truly resonate with their customers.
——
Photo by Mike Haller (link) with Attribution 2.0 Generic license
