Accelerating innovation cycles and improving ROI
With NEXT, BNP Paribas notably accelerated its innovation processes by rapidly validating ideas against real-time customer feedback. The digital teams shortened the development lifecycle, minimizing costly redesigns and failures. The swift iteration cycles enabled BNP Paribas to achieve quicker returns on investment, efficiently deploying resources only on initiatives that demonstrated clear customer value from early validation.
"NEXT fundamentally enhances our innovation process, accelerating our ability to deliver impactful products. By continuously aligning our efforts to verified customer needs, we're seeing remarkable improvements in both product success rates and financial outcomes."
— Rudi Collin, Head of Digital Transformation, BNP Paribas
Driving strategic agility in a competitive market
NEXT allowed BNP Paribas to proactively identify and adapt to market and competitive shifts by continuously analyzing comprehensive customer interaction data. Early insight into emerging trends and shifting customer preferences enabled strategic decisions that safeguarded the bank’s competitive position and market leadership. This proactive capability translated directly into tangible business benefits, including stronger customer loyalty, market differentiation, and sustainable growth.
Ultimately, NEXT empowered BNP Paribas to leverage customer intelligence strategically, enhancing their digital product portfolio, optimizing resource allocation, and ensuring long-term business success in an increasingly dynamic banking landscape.
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Photo: Siège de BNP Paribas by Laurent Grassin (link)