We’re back with another round of exciting improvements that make NEXT smarter, faster, and more insightful than ever. Here’s what’s new this week 👇

AI Chat now offers precise quantification and account breakdowns 🎉

NEXT’s AI Chat just became a true powerhouse for insight exploration - it now provides the same high-quality quantification as Clustering Jobs, plus detailed account breakdowns for each cluster.

Until now, the Chat offered quick estimates of how many highlights supported each theme. That’s changing. You can now trigger precise quantification directly within the Chat. Simply expand the clusters widget and hit [Run quantification].

Behind the scenes, NEXT runs the same models and logic as Clustering Jobs, ensuring accurate and consistent numbers right where you’re exploring insights. No need to create a separate Clustering Job for ad-hoc analysis - your Chat can now handle it all.

And once your clusters are quantified, you can dig deeper into what drives them. Click on any cluster to see a breakdown by account dimensions, instantly revealing which accounts or segments contribute most to each theme.

Smarter Thread focus by tag 🎉

Threads just got sharper. Our AI that determines the most relevant tag now combines various algorithms for candidate selection and the final pick.

The result? Noticeably smarter and more accurate tagging - especially in nuanced cases.

Assign tags to all highlights in a Job’s focus 🎉

You can now assign tags to all highlights within a Job’s focus. This makes it easy to tag entire sets of data in one go - for example, marking all highlights from an experiment with a specific account during a given week. More flexibility. Less manual tagging.

Match tags in Keyword Tagging Jobs by account ID 🎉

Keyword Tagging Jobs just became more powerful.

You can now match tags based on account ID using the new syntax:
recording.account:ACCOUNT_ID

Perfect for tagging variants of A/B tests or experiments that run under different accounts.

Uberall integration adds emoji rating tags 🎉

Our Uberall integration now brings in rating fields as emoji tags - giving instant visual cues on how users rated their experiences (e.g. ⭐️⭐️⭐️⭐️⭐️ on Google Maps).

A small touch that makes your insights feel more human.